Cologne was present in the Brazilian National Team Qualifiers
The Colônia beer and beer brand expanded its presence in football by participating in the Brazilian team's games in the qualifiers. In each Brazilian match, Colônia was highlighted in the stadiums, with insertions on the LED panels at the edge of the field, reinforcing the brand's connection with the national passion.
The initiative was part of INAB's strategy to strengthen its brands through sport. By associating the colony with moments of fans, emotion and national pride, the company consolidated football as a channel of visibility and growth.
“Being next to the national team is more than marketing. It is being present in the hearts of Brazilians, at times that unite the whole country ”, says Saul Brandalise Neto, Inab Director.
With consistent investments in sports, INAB continues to achieve significant results, boosting the visibility of the colony brand and strengthening its sales throughout the national territory.
