The colony beer presents its new slogan to the market: “Quality that accompanies you”. Positioning reinforces a commitment that has been guiding INAB's trajectory since the beginning of its operations - to grow sustained by a rigorous quality standard throughout its product line.
Since its foundation, The company's management defined that the quality would be the brand's main competitive differential in Brazil and abroad. This strategic view allowed INAB to expand its performance in the domestic market, meet third brands and gain international space with their exports.
“It was following this purpose with seriousness and consistency that the colony has come here. Today we are recognized for a complete portfolio and the trust that consumers place in our quality ”, says Saul Brandalise Neto, Inab Director.
The new slogan represents more than an impact phrase - translates the essence of the colony brand, that accompanies Brazilians with products that combine tradition, Innovation and Excellence in each label.
